Bibliografia

Principal

  • xxxx (2007) Empreendedorismo e Inovação", Sarkar, S., Escolar Editora, Lisboa, 2007
  • xxxx (1996) Gilad, BG (1996), “Business Blindspots”, 2nd Edition, Infonortics
  • xxxx (2009) Barringer, B (2009), “Preparing Effective Business Plans: An Entrepreneurial Approach”, Prentice Hall
  • xxxx (2005) McDaniel C et al (2005), “Marketing Research”, 6th Edition, Wiley
  • xxxx (2005) Little, S (2005), “The 7 Irrefutable Rules of Small Business Growth”, John Wiley & Sons, Inc
  • xxxx (2009) Schindehutte, M (2009), “Rethinking Marketing: The Entrepreneurial Imperative”, Prentice Hall
  • xxxx (2006) Nagle, TT et al. (2006), “The strategy and tactics of pricing: a guide to growing more profitably”, 4th Edition, Prentice Hall
  • xxxx (2008) Strategic Management and Business Policy: International Edition", Wheelen, T.& Hunger D., 11th Edition, Prentice Hall, 2008.
  • xxxx (2009) Hisrich, R et al (2009) “Entrepreneurship”, 8th Edition, McGraw-Hill
  • xxxx (2009) Timmons, J et al (2009), “New Venture Creation: Entrepreneurship for the 21st Century”, 8th Edition, McGraw-Hill
  • xxxx (2003) Kotler, P (2003), “Marketing Management – International Edition, 11th Edition, Prentice Hall
  • xxxx (2003) Keegan, WJ et al (2003), “Global Marketing”, 3rd Edition, Prentice Hall
  • xxxx (2008) Hitt, MA et al. (2008), "Strategic Management - Competitiveness and Globalization: Concepts and Cases", 8th Ed., Thomson
  • xxxx (2020) Schwerdtfeger, P. (2020), Pandemic Inc: 8 trends driving business growth and success in the mew economy”, 1st Edition, Authority Publishing
  • xxxx (2020) Federer, J. (2020), “The hidden psychology of social networks: how brands create authentic engagement by understanding what motivates us”, 1st Edition, McGraw Hill xxxx

Secundária

Não foi definida bibliografia secundária